Posts Tagged 'emotion'

Emotions make Jurors Care

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The purpose of making a message emotional is to make the jury care enough to act. There are three ways you can infuse emotions into your presentation to the jury:

  • Use Associations: The easiest way to make a juror care is to create an association between something that the juror ...
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And Now for Something Completely Different…

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How do you gain and hold a juror’s attention? Use unexpectedness – but be sure that you use the right kind of unexpectedness.

You can use surprise to gain the attention of the juror. You can use mystery to hold the attention of the juror. Surprise is a brief emotional state and it only holds ...

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